Boutique B2B consulting
Specialists in transforming industrial commercial models
“Twenty-five years managing commercial teams on the front line taught us that a strong commercial system creates powerful competitive advantages that are difficult to replicate.”
25+
25+ years of direct B2B experience
20–250M€
€20M–€250M revenue range of our clients
2–3 pp
2–3 percentage points of average EBITDA potential identified
0
0 projects without verifiable economic impact
Three non-negotiable commitments
Only industrial and service B2B
We do not work in retail, we do not work in B2C, and we do not do generic strategy. Every project we start is within the perimeter where we have direct experience and verifiable results: construction materials, manufacturers and distributors. Specialization is not a marketing argument. It is what ensures that we will not learn at your company's expense.
No juniors, no subcontracting
The person who evaluates the project is the same person who delivers it. There is no sales team selling and a separate delivery team executing. Each client works directly with the partners who have 25 years of experience. Continuity and rigor are not delegated.
The new processes stay in the company
The objective is not the final report or the action plan. The objective is that, when we finish, the company has its own commercial management system: indicators, processes and discipline that work without our presence. We build so that we are no longer needed.
Founding Partner
Jordi Rius
More than 25 years on the front line of sales: commercial and general management in industrial and B2B service companies. He has managed teams of hundreds of people and led pricing and commercial model transformations in companies with revenues between €100M and €250M, moving EBITDA from negative levels to 17% in 7 years. He founded Synedria with a clear conviction: companies do not need more strategy — they need someone who has solved the same problem before and knows how to implement processes and tools together with the management team.
25+
25+ years in industrial B2B
80+
80+ salespeople managed
Our philosophy
Why companies from €20M to €250M lose margin without realizing it
Companies in this size range face a specific problem: they are too large to operate by intuition, but too small to have the management structure of a corporation.
The result is a commercial model that works, but that systematically and silently loses 2 to 3 EBITDA points.
They do not lose those points because of operational inefficiency. They lose them because of a lack of a commercial system: discounts granted without criteria, prices that vary without policy, salespeople without a repeatable process, and high-potential customers receiving the same attention as low-value customers.
Each of these problems can be solved. It does not require sophisticated technology or a two-year cultural transformation. It requires method, discipline and someone who has solved the same problem in similar contexts.
“We are not a strategy firm. We are the people who implement the strategy together with your team, with clear ownership and responsibility.”
What we do not do
- ✕Reports without implementation
- ✕Training disconnected from the business
- ✕Projects without impact metrics
- ✕Sectors we do not know in depth
What we do
- →Diagnosis based on real data
- →Implementation together with the management team
- →Follow-up until the system works
- →Full transfer to the company
Entry criterion
If we do not see a realistic opportunity to create an impact of 2 EBITDA points, we do not start the project.
If you recognize any of these symptoms, a conversation is worth it.
No commitment. No sales pitch. Just diagnosis.