B2B sales consulting
Commercial Excellence Consulting to capture margin, organize sales and build competitive advantage
We help B2B companies, notably manufacturers and distributors of construction products, transform their commercial model into a system that generates profitable growth, with pricing discipline, customer focus and processes that structure the business. The goal is to move from depending on individual talent to relying on a commercial system.
The diagnosis
Selling more matters. But how you sell is what determines profitability.
Inconsistent prices
Different prices for the same product depending on who negotiates, with no clear criteria and no value defense.
Uncontrolled discounts
The sales team gives away margin as a regular closing tool, gradually eroding profitability.
Fluctuating margin
Similar customers, with similar unit prices, generate very different margins.
Dependence on key people
Critical knowledge is not embedded in processes. It sits with individuals. This creates variability, operational risk and limits growth.
How we work
Three levels of intervention. One objective: sustainable profitability.
Commercial Profit Scan
We analyze how the company sells today — from lead generation to closing and customer retention — to identify where margin, control and consistency are being lost. We define the key improvement areas and the potential impact.
Learn more02Pricing Strategy
We align the price with the real value you deliver. Without clear criteria, every price becomes a negotiation. We design and implement a pricing system that removes inconsistencies and captures margin in a consistent way.
Learn more03Sales Organization
We structure the day-to-day commercial activity: roles, processes and management routines. We implement a sales management system that aligns the team and makes performance more predictable.
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